Luis Fonsi reveals the formula of the global success of ‘Despacito’

His lyrics may not be a prodigy of lyric ellipsis. Do not leave room for the imagination or the most feverish mind. Do not change the future of the history of music for its original melodic. But if something can not be denied to Luis Fonsi (San Juan de Puerto Rico, 1978) is his ability to sing-and to dance-in Spanish to the entire globe to the beat of his pen and rhythm.

Since six months ago, he launched Despacito, there is not a human being minimally up to date on this planet who has not heard a thousand times this pop ode to the usual – love, sex, the joy of being alive – and not she has hummed others, wanting or not wanting her at all. “Sticky,” defines the creature’s own father to a song that, apart from all the records of the industry and all its numbers in 89 countries and all its 4,000 million reproductions, etc., has managed to turn the say that one so gore of blood and believe that the letter, with rhythm enters. Tell him to Justin Bieber struggling like a parvulito for syllabic in Spanish? a chorus of a thousand devils for the phonetics of an English speaker. For him, as for so many other outsiders abducted by Fonsi’s hitazo, Des-pa-ci-to is the new Mi-ma-ma-me-mi-ma of the beginners in the language of Cervantes.

“And why not? I do not discard it, “jokes Fonsi himself when he points out that he may never win the eponymous prize, but he has managed to make his subject a kind of presentation card of the language of Don Quixote in the middle of the world. “The quality of a song is not measured by the number of complex words or metaphors it contains. And this is so on purpose. A simple song, colloquial, sensual, funny, easy to chore, conceived so that everyone would stay with her when she heard it. There are other genres and measures for the poetic, but the key to Despacito is his joy, that one wants to dance, to live, even if he does not know what he is saying. And, yes, being that kind of ambassador of Spanish is an honor and a great responsibility. ‘Slowly’ has been a week the most searched word in Google worldwide, and that is very great, “Fonsi elaborates with what seems genuine self-love and a notable lack of those pretensions that both are spent with much less reason.

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